Revamping an e-commerce website specializing in Indian pickles and spices, with a focus on identifying issues and offering solutions centered around user experience.
What is PickleKart?
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📌 3 main USPs of PickleKart -
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- PickleKart is a homegrown, small business brand, that sell traditionally prepared pickles, variety of spices & podis, papads & fryums, fresh farm products like cooking oil, pure ghee, natural honey, etc.; authentically homemade without being industrially manufactured with preservatives, chemicals or processed oils.
- PickleKart specializes in providing unique taste, flavours & combinations from every corner of our country, by following good old traditional methods till date which takes us on a time travel to our grandma's backyard.
- Although there are many stores & online sites selling pickles & spices; PickleKart stands out in providing a nutritional factor along with plenty of combinations, varieties & authenticity in its products which is a sign of trust, tradition & taste that customers are truly looking for.
Why I chose PickleKart?
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👀 One day as I was browsing through some online grocery sites, I stumbled across PickleKart & out of curiosity was exploring the website to checkout their different variety pickles since I love pickles a lot. While browsing I stumbled upon some issues & lost my track in between. That’s when a thought came to my mind that maybe there might be many who might have faced similar such issues & that’s where the idea to create a redesign of this website came to my mind.
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If we have a look at the Current Design…. (scroll)
https://www.figma.com/file/nYcFzP2ADhHANB0EsvGYjd/PickleKart?type=design&node-id=1010%3A10740&mode=design&t=KEEY8c1yrnteACkf-1
….we can find some pain points that needs to be addressed
1. Lack of visual consistency; old design patterns