Please read the complete task file linked here 👉🏻 **TASK 👈🏻**
<aside> 📌 Design an e-commerce mobile app that sells hand-made jewellery made by the artisans from Indian villages. Users should be able to browse by categories (type of jewellery) and also check out the new launches, trending jewelleries etc. The user should be able to go to the details page of a particular jewellery, check out pictures, read about it and finally make a purchase.
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<aside> 👥 The app is targeted to the affluent users of Europe and America who do not have easy access to such products. They often regard such hand-made jewellery as rare and exotic. They appreciate the Indianness (as a westerner would) and craftsmanship displayed in these jewelleries. They also feel good and satisfied about the fact that they are able to contribute towards making the lives of the poor artisans better by buying these jewelleries.
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<aside> 📝 • Think about the target audience - What they like, dislike, think, know and perceive. Remember, that their perception about India and Indianness may not be the absolute reality. • Think about the product that you are selling in the app, (i.e. hand-made jewellery) and how different is it from other things. • Words to ponder upon: Indian, artisanal, jewellery, exotic, craft
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<aside> 💠 If we read & understand carefully, the Problem Statement gives us a glimpse that this app aims to be an exclusive handcrafted ecommerce jewelry app that is unique enough to tell a story & grab the attention of our target audience with each piece contributing towards the lives of Indian village artisans.
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<aside> 💠 Our Target Audience majorly includes a wide range of modern, highly educated & upper middle class background people who are looking for the kind of authentic jewelry that is not easily available to them, something which is beyond the same gold & silver jewelry category that highlights Indian craftmanship to the next level.
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